Sunpride

New face of Sunpride for its 50th Anniversary

2021

Year

Web Design, Redesign Project

Project Type

Marketing Lead, Content Lead, Project Manager, Developer, UX Designer

Team

UX Designer

Role

Context

Sunpride, a local company from visayas providing filipinos with accessible and affordable protein, is celebrating its 50 years in the Industry. This proud legacy continues on with every new brand and meat product it develops for new generations of Filipinos to enjoy.

Problem

Sunpride’s website has not been updated for more than 7 years.

Their website no longer showcase the company's offerings, history, and reputation as an evolving company which affects its ability to attract potential partners and job applicants

Sunpride's Existing Website

Solution

Complete redesign of their website that features:

History Timeline

A History Timeline showcasing Sunpride's 50 years of experience and expertise in the industry, highlighting their growth and evolution over time.

Fully Responsive Website with updated information

Build a fully responsive website that accurately reflects Sunpride's brand, as well as their current and expanded products and services.

Dedicated Page for Potential Partners & Job Seekers

Create a dedicated page for potential partners and job applicants, and include a job listing section within the website.

Sunpride's Goal

Showcase its 50-Year History

Sunpride is celebrating its 50-year anniversary and wants to showcase it and affirm its position as a leading provider

Update the website to reflect their brand and product offerings

Make sure that their website reflects their brand and product offerings, ensuring that it accurately portrays their evolving company and its values to potential partners, clients, and job applicants.

Attract More Partners & Job Applicants

A website that can attract and inform potential partners and job applicants, contributing to the growth of the company's business operations

Challenge 3

Finding the visual direction of the website that will represent Sunpride: Mix of old and new

Sunpride wants to position itself as an evolving company by blending its historical roots with contemporary designs

Action Taken

During the discovery meeting, we asked the Sunpride team to identify three adjectives that best represent the company. Based on their responses, we presented three different stylescapes that capture the essence of blending the old and the new

Challenge 1

Serving multiple audiences on Sunpride's website poses a challenge in ensuring that each audience can readily get the information they need

With the limited time we have, I decided to do a discovery interview internally and talked with various departments to identify the users, their pain points and craft personas that the website would cater to

Actions Taken

To address the challenge, a phased implementation strategy was proposed. To ensure efficiency, we conducted interviews and testing within Sunpride's appropriate departments only.

Phase 1: Anniversary Launch

The first phase focused on developing and launching key pages essential for the anniversary launch (Home, About, History, Brands, Contact)

View IA

Phase 2: Post Anniversary

Second phase involved the additional pages to be launched after the anniversary date (Product Listing, Services, Partners, Careers, and resources.

View IA

Launching a Fully Functional Website for Sunpride's 50th Anniversary Within a Tight Deadline

Challenge 2

We faced a significant challenge of launching a fully functional website on its 50th-anniversary date with only a month from the start of the project, leaving little time for designing, development, and deployment of the website.

We are celebrating our 50th anniversary and we want want to showcase it. Our existing website's design feels old and is no longer representing Sunpride as a company. A lot of users these days are also on their mobile and our site is not optimized.

-Director

Images and product listings are outdated. A lot of customers & partners are not informed about the new products we offer and is unaware of the slaughter service that we offer.

-Customer Support

Sunpride's website is no longer effective in attracting potential partners and showcasing the company's reputation and offerings

-Marketing Head

The website looks unappealing, making it hard for job seekers to find relevant information about the company and its culture

-HR Head